Dear Online Business Owner, Online Marketing Manager or Internet Newbie...
No matter what stage you are in - the last thing you want is to be overwhelmed by all of the resources on the net and deciding WHO TO TRUST! That alone can be debilitating and down right paralysing for some. And that's before the knowledge intake occurs - which can be equally paralysing. There is a lot to know and so many of us want to know it all NOW. We ALL want the cut and dry, bottom line of how to make it work.Who doesn't. That would make it all easy! We need easy. Life is too busy and times are too tough to add something difficult to the mix.
As a seasoned Internet Marketing Coach - Coach Cijaye definitely understands that. She's personally assisted thousands of individuals (CEO's, CMO's, CGA's, PHd's, MD's etc) make sense of it all, get started, make improvements and get better results.
It's no secret that taking your business online can do great things for your cash flow.
Brick and Mortars have been able to outsell their walk-in locations with their eCommerce Websites, enabling them to close up shop, dramatically reduce overhead, streamline processes, outsource support staff and take time OFF without worrying about hours of operation. All because of eCommerce!
Other's simply started their businesses online (from the beginning) and either supplemented their income or made their millions there!
Whichever approach you have taken already or wish to take today it's vitally important to your success that you do it right and in the RIGHT WAY for you!
Yes...you may be feeling that the overwhelming, seemingly endless list of all the things you need to do to "make it happen" is simply too much. You are not alone.
Building and marketing a successful, money making website is a lot of work!
- You need an effective domain name
- You need a secure host (with flexible features)
- You need SSL certificates and enhanced security to prevent potential risks
- You have to optimize your front end (naming conventions, permalinks, design and functionality)
- You have to optimize your structural / search friendly components (categories, tags, and meta data)
- You need to optimize your images, video and other media
- You have to ensure maximum efficiency in site speed
- You need to be aware of user stats (such as visits, page views, bounce rates etc) and work towards optimizing them
- You need a compliant site map
- You need a friendly robots.txt file
- You need an easy to use Content Management System
- You need a Traffic Generating, Revenue Generating CONTENT STRATEGY
- You need a good RSS feed with an effective subscription method
- You also have to properly integrate your email marketing system(s) and learn how to use autoresponders to get more sales
- You have to configure and optimize your shopping cart / checkout processes(s)
- You will want to implement upselling, couponing and discounting as well as reviews
- You have to test and perfect your fulfilment strategy
- If you sell information products you need a secure/encrypted info product delivery system
- You have to install the proper tags. I.e: configure efficient conversion and ecommerce tracking (and decide whether static or dynamic is best)
- You have to develop a smart, measurable follow up campaign (with first time customers as well as return customers)
- You have to learn how to test, split test, mult-variate test EVERYTHING!
- PLUS you need to know how to market your website so that it gets traffic that will respond to everything AS YOU WANT THEM TOO!
You bet Online Commerce is overwhelming!
There is a LOT of "SMALL STUFF" that makes a BIG DIFFERENCE!
Can you believe that the above list of website management tasks is only a small list compared to everything you CAN and should be thinking about as a website owner if you want to put your best foot forward and make money online?
Especially when you think about the numerous 3rd party, API's, plugins and or apps you need to work into the mix to make it all efficient and results oriented. It's never just as simple as building a website and making money online. Technology is complex and it will continue to evolve.
{Don't worry if you don't understand what all of this technology and evolution means to your bottom line; Coach Cijaye can help you find out what needs attention, show you how to prioritize then address it ONE task at a TIME; any great Internet Marketing Coach or Mentor can do this. You just have to the find the RIGHT mentor - as per Entreprenuer.com}
If you do have some working knowledge on the above, you are probably aware that we have yet to discuss all of the online marketing techniques that you have to consider as well...
When It Comes To Online Marketing, This Task List Gets Even Larger.
- It all starts with KEYWORDS - so you must know how to find them and to use them properly
- You also need to understand the basics of SEO - as well as some advanced strategies that make sense for your business
- You have to know about different landing page strategies and discover which will work for you
- You will have to learn about creative and effective sales copy
- You may also need to learn about creative PRODUCT copy
- You will definitely want to instigate customer reviews and testimonials
- And surveying your leads will also prove valuable
- You will need to test and implement different direct response techniques (to get the leads or sales)
- You need to build your FUNNEL - as well as a promotional strategy to introduce the funnel to the right people at the right time.
- You need to get your site listed in the right directories
- You need to create your Google Profile
- You need to build your Google Maps / Google Places listing (for local results)
- You need a Google Plus Account
- You need to build your Circles
- You need to Claim Authorship of your Online Content
- You need to start +1'ing your content and other related content
- You should also consider building your other social network profiles (like LinkedIn, Facebook and Twitter)
NOTE: (*This is only applicable to those that make sense for your business)- You need to engage in social networking (being socially responsive as well as socially involved)
- You will want to be a guest author on relevant websites that offer great value in return
- You may wish to sponsor related websites or ezines
- You may engage in advertising
- And you cannot forget VIDEO too...
- Perhaps you will consider Pay Per Click Advertising - and will therefore need to know how it works best
- You may wish to get some Publicity from the Media and/or the Esteemed Blogging Community
- You may also wish to build an affiliate program - and have other website promote your business
- And the list goes on...
THEN we also have to consider this new wave of social media channel management, mobile marketing, mobile commerce and mobile content as well. And with each and every one of the aforementioned, we have to acknowledge that there are many different tools and resources to aid our efforts - and with them come additional tactics and learning curves too.
WOW! It's no wonder Internet Business Owners get CONFUSED
or STUCK - there is a whole lot to do and only so much time and money to get it done! *Your Web Cash Coach totally gets it!
Coach Cijaye has been involved in Internet Marketing for over 16 years now and even she thinks the list of things to do for a website is endless.
Sure, it keeps Cijaye busy (especially since its her job to understand it all and make it work for clients), but it doesn't have to overwhelm you.
Just like anything else -- you have to analyse, strategize and prioritize; eventually you will find the way to get it all done. Even if it is done slowly, it will surely get done. Like Cijaye, you could use the lists up top and simply go through every item one at a time to find the strengths and weaknesses in each then develop your plan to get it all done. It is someone prioritized already which is the good part.
In fact, those lists up top - are more or less Coach Cijaye's "primary checklists" of areas to audit in a relatively chronological order when she is working with a new Agency client herself. Obviously there is a lot already in those lists, but there is also a lot more to do that isn't even mentioned above.
Nonetheless if all you need is an online marketing blueprint, that would be it! It's yours to keep.
You are welcome to bookmark this page or copy the list to a new document.
If it works for you, great, then Coach Cijaye has already given you something of value... YAY! She's done good!
No? Not yet....
Perhaps you need a more comprehensive BLUEPRINT with all sorts of schematics and such. Cijaye can work with you on that as well - though it's going to take a little more time.
Others prefer a ONE TASK AT A TIME solution (for them, too many items on a list is debilitating), if that's you - Cijaye can help you with that too.
Many have no clue what's going to work for them, they just know they need to make something happen.
So what do you do, where do you go?
- You could hire a coach (like Cijaye) to help you analyse your business from top to bottom first. (Cijaye has a 10 Point Website Audit here if you are interested). Once you know what needs doing you can decide HOW to get it done.
- You COULD also hire a "DO EVERYTHING" solo contractor and hope that they really can do it all. Warning: Some will definitely be able to do everything and more. They are costly but worth it. Just don't let yourself be TAKEN! High costs don't always mean great work. Believe it when we tell you getting SCAMMED by contractors happens alot in this industry too.
- You could also hire a few different "specialized" contractors and get things done as they come up. Lots of businesses do this and it can get them more bang for their buck as well as save them money. The challenge you might find is getting a contractor in each area you need that you can trust to do the job, do it well and do it on time. Also, lets hope they don't flake out on you - it's a well known characteristic of independent contractors in this field and we wouldn't be honest if we didn't tell you that.
- You could also hire a Virtual Administrator who can dedicate the time to learn what they need and get things done. Guaranteed this person will give it their all. They may have an endless range of skills you can utilize as well and they will bring a lot to the table, but you should be prepared for what happens when they get up against a wall with something he/she doesn't know. Oh *you guessed it*? You will still have to hire a contractor.
But is there one person who can help you make the right decisions? Find the right contractors and save money along the way to making money online? Yes - absolutely!
There are countless Internet Marketers on the net today that provide EXCELLENT training and resources at great savings!
Some are experts in niche areas, others are generalists. All still valuable.
You have the extreme Guru's like Dan Kennedy, Rosalind Gardner, Derek Gehl, Eben Pagan, Brendan Bouchard, Jared Croslow, Yanick Silver, Chris Brogan etc. etc. etc. They will cost you far more than your "do it all" contractor - but you do get what you pay for! They are all brilliant in their own ways.
Then you have those other UNSUNG HERO's of Internet Marketing as well. You have the big time networkers - who simply know everyone and have huge lists of contacts to prove it. They've been around Internet Business owners for long enough that they can offer plenty of great help.
THEN there are the brain-children behind the Guru's and NOT out there networking.
WebCashCoach.ca is owned and operated by one of those Brain Children. Cijaye DePradine is a TRUE unsung hero in this area. She's been one of those silent Internet Marketers who has provided the content and program design for some of the Internet's most popular Internet Marketing Mentoring / Training and Informational Programs since 2005 (on top of a previous 10 years of training program development in Corporate Canada).
- She's helped turn these Internet Marketing Training programs into MULTI-MILLION DOLLAR programs, with great success for those enrolled too.
- Cijaye has also toured parts of the Globe as a Keynote and Guest Speaker with the Infamous Internet Marketer Derek Gehl and the Pitch Master Extraordinaire Jason Bax delivering educational seminars on Internet Marketing and eBay.
- Despite the fact that she's been behind the scenes for most of her career, Cijaye truly is and outstanding Business Coach - she's coached thousands of businesses since 2005. Cijaye DePradine has worked IN THE TRENCHES with business owners / entrepreneurs and has experienced their frustrations and pains - probably more so than some of these guru's we know of. She's always been on the front line - not only to perfect her programs but to make sure that they DELIVER absolute greatness to their students.
Cijaye represents the LITTLE GUYS who deserve to make it big and she represents the big guys who help the little guys too.
This is why, whether you work at a large .Com (ie: Hosting, Domains or eCommerce Merchant Solutions), run a small network of business owners or your own business and you are in need of an Customized Internet Marketing Program that is focused on making PROGRESS and getting results then Cijaye DePradine of WebCashCoach.ca is quite possibly the BEST resource you have to getting exactly what you need!
For larger companies wishing to resell, this training is available to you without building from scratch or reinventing the wheel...For small businesses - these training programs are BUILT FOR YOU - and will adapt to your needs as they grow.
(Unlike the big box Training Programs out there - training at WebCashCoach.ca is NOT scripted! It's 100% customized to YOUR BUSINESS!)
When you reach out to WebCashCoach.ca for help you will NOT have to deal with the same absurdities you would with big box companies! For example, you will never have to experience, endure or SUFFER from:
- Speaking to teenagers that have no clue what you are REALLY talking about and use a knowledge base to get your answers
- Frustrating CANNED answers that are insufficient at helping you through your problems
- Limited information and expertise resulting in escalations to the "smarter people"
- Extra bills for access to the SMARTER people
- Constant push back because the left hand doesn't know what the right is doing
- Corporate politics tainting the experience
- Shotty systems that require super duper tech's to work on - and therefore WEEKS worth of support tickets left unresolved
- Forced systems. (If something isn't working, you don't have to use it! We don't demand that you use our products or recommended products. You only use what works for you - no more training or courses that are EXCLUSIVE to any one tool or software!)
We customized here! Coach Cijaye will start with your objectives first! Then she will look at your business history (past and present) and discuss your existing skills as well as those you may have through your resource team . She will collect infinite notes on where your business is strong and where you could use some assistance. THEN she will work with you to fill in the gaps, overcome the obstacles, jump the hurdles and make progress happen! Depending on what you need...
Cijaye will ask questions when you are not clear. Thereby coaching you to GET CLARITY (even when you least expect it). Cijaye will then respond when all details are on the table. She will work with you to move from one place to the next ONLY when the time is RIGHT for you!
Through Cijaye you will have access to all of the Best Practices in:
- Keyword Research,
- Information Product Development,
- Content Development (including Squeeze Pages, Direct Response Copy, Product Copy, Article Copy, Blog Copy etc),
- Web Design / Web Development,
- Shopping Cart Systems
- PLUS a PLETHORA of Web Traffic Strategies (including SEO, SEM / PPC, SMO)
- PR Strategies
- Web Analytics
- PLUS Conversion Strategies that WORK.
You will get the training you need, AS you need it. After all each business is unique - a cookie cutter training program won't FIT everyone!
Anyone who says different is blowing SMOKE UP YOUR {???}.....
Web Cash Coach can show you or your team how to use
any or all of the
Online Marketing Channels you
need or
desire based on the strategic plan that is built around
your business goals and objectives (not someone elses)
Your channels may include On Site SEO features, Off Site SEO Tactics, Pay Per Click Advertising (on Google, Facebook, MSN Adcenter or other) (PPC/SEM), Social Media Marketing, Email Marketing, Joint Ventures, Affiliates and more. You need someone who understands ALL of these channels and can help you through the ones that are RIGHT for your business.
Whatever your Internet Marketing Training needs are,
WebCashCoach.ca can meet them.
We guarantee* it.
It does not matter if you (or your customers) are just getting started on the Internet, (wishing to start a new business online or take an existing business online) - OR if you own or manage an eCommerce website that is profitable but can definitely pull in more revenues...
Web Cash Coach .ca is your source for the Internet Marketing Training you need.
Whether you are in Canada or somewhere across the globe,
Coach Cijaye can produce and provide long term or short term training courses to any group / anywhere.
No matter how big nor how small.
Whether she is teaching the CEO, CMO, another Senior Manager, a Virtual Assistant or your entire team / client base. Cijaye's #1 Goal is to teach you how to get REAL ROI's exclusive to YOUR BUSINESS.
You can take the custom training approach with Cijaye OR simply learn through her pre-defined** Internet Marketing Training courses. The choice is yours.
Cijaye DePradine knows the Internet Marketing Experience inside out (from keyword research to traffic generation, analytics and conversions) and has all the skills you need to help you make critical decisions that INCREASE REVENUES ONLINE!
All that's left to do is TAKE ACTION and contact Cijaye today.
You have nothing to lose by making a simple phone call.
It could change the entire future of your business.
